Quick Reference
Element Code: RE-005
Issue: URL redirects to itself creating an infinite loop
Impact: Page cannot load, browser shows error
Fix: Remove self-referencing redirect
Detection: Browser error, Screaming Frog
What Is This Issue?
A redirect loop occurs when a URL redirects to itself or through a chain that returns to the original URL. Browsers detect this and show an error.
Why This Matters for Your Website
Redirect loops make pages completely inaccessible. Users see error messages, and content cannot be crawled.
How to Fix This Issue
- Find the loop: Trace redirect chain
- Remove redirect: Delete self-referencing redirect rule
- Check conditions: May be caused by redirect rule logic
Tools for Detection
- Browser: Shows "too many redirects" error
TL;DR (The Simple Version)
This URL redirects to itself in a loop. Find and remove the redirect rule causing this infinite loop.
Claude Vincent is a technical SEO consultant focused on crawlability, rendering, and AI-search visibility. He writes the field guides and case studies at SEO ProCheck, with a bias toward the durable, unglamorous work that decides whether search engines and AI answer engines can actually read and cite a site.
About SEO ProCheck
Technical SEO consulting and GEO strategy with 20 years of enterprise experience. Case studies, resources, and tools for search and AI visibility.
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