The five check gate we run on every AI-assisted page, built after watching scaled-content suppression cut a similar site's impressions by roughly 90 percent: the anyone test, the no-AI test, says something new, the first screen, and the recommend test.
AGENTS.md, llms.txt and llms-full.txt look alike but serve different readers. What each file does, how they differ, and the licensing layer most checklists miss.
Profound vs Semrush and Ahrefs don't measure the same thing. A practitioner's honest take on what AI-search visibility tools actually replace in your SEO stack, and what they don't.
SEO, AEO, and GEO are three different jobs: rank in search results, become the direct answer, and get cited inside AI answers. Here is what each means, how they differ, and which to prioritize.
The May 2026 Core Update rolled out from May 21 to June 2 and ran hot, with high volatility across the board. Now that it has settled, the pattern is the usual
Pogosticking is when a searcher clicks your result, bounces back to Google, and picks a competitor. Through NavBoost, that pattern quietly decides who ranks.
Interaction to Next Paint (INP) is the Core Web Vital that replaced FID in 2024. What it measures, the official 200 ms and 500 ms thresholds, the three phases, and how to diagnose and fix it.
AI crawlers mostly don't run JavaScript, so client-side rendering hides your content from them. SSR vs CSR vs SSG explained, with real bot's-eye measurements and how to check and fix your own site.
Blocking 'AI bots' isn't one switch. A field guide to GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot and Google-Extended, what each does and what breaks when you block it, with robots.txt recipes.
AI crawlers mostly don't run JavaScript, and many sites block them outright. Real receipts (5 big sites that 403'd GPTBot), the 3 ways expensive sites go invisible, and free tools to check yours.