Technical SEO Audit Services
A technical SEO audit is the foundation of any successful organic growth strategy. But most audits fail because they deliver a list of errors without context, prioritization, or clear next steps.
My audits are different. Every finding comes with business justification, acceptance criteria, and QA verification steps. You get a prioritized roadmap, not a data dump.
The 550+ Point Methodology
My audit framework has been refined over 20 years of enterprise SEO work at Toyota, Indeed, Yahoo, Oracle, McClatchy, and 800+ healthcare practices through DoctorLogic. It covers 550+ checkpoints organized across 29 categories.
Indexability & Crawlability (79 items)
The most comprehensive section because if search engines can't find and index your content, nothing else matters.
What I check:
- Robots.txt configuration and directive conflicts
- XML sitemap structure, coverage, and update frequency
- Meta robots directives (noindex, nofollow, none)
- Canonical implementation and self-referencing canonicals
- Crawl budget allocation and waste
- URL parameter handling
- Pagination implementation (rel=prev/next vs. infinite scroll)
- Orphan page identification
- Index bloat and thin content
- JavaScript rendering and crawlability
Performance & Core Web Vitals (69 items)
Page speed directly impacts rankings, user experience, and conversion rates. I audit all three Core Web Vitals plus underlying performance factors.
What I check:
- Largest Contentful Paint (LCP) optimization
- Cumulative Layout Shift (CLS) sources
- Interaction to Next Paint (INP) / First Input Delay (FID)
- Time to First Byte (TTFB)
- Render-blocking resources (CSS, JavaScript)
- Image optimization (format, compression, lazy loading)
- Third-party script impact
- CDN configuration
- Caching headers and browser caching
- Critical rendering path optimization
On-Page Technical Elements (55 items)
The building blocks of on-page SEO, audited for technical correctness and optimization opportunities.
Hreflang & International SEO (40 items)
For sites targeting multiple languages or regions, proper international configuration is essential.
Additional Categories
The full audit also covers:
- Accessibility (35 items) - WCAG compliance, screen reader compatibility
- Content for AI SEO (34 items) - GEO optimization, LLM-friendly structure
- Tech SEO for AI (32 items) - Crawler access, rendering for AI systems
- Internal URLs (28 items) - URL structure, consistency, parameters
- Organic Search Traffic (25 items) - Analytics implementation, tracking accuracy
- Links (22 items) - Internal linking, external link quality, broken links
- Security (20+ items) - HTTPS, mixed content, security headers
- Structured Data (25+ items) - Schema implementation, rich results eligibility
- XML Sitemaps (15+ items) - Coverage, format, update signals
- Redirects (20+ items) - Chains, loops, status codes
- Mobile (15+ items) - Mobile-first readiness, responsive design
- Images (15+ items) - Optimization, CDN, next-gen formats
What You Get: Actionable Deliverables
Every audit finding is delivered as an implementation-ready ticket. No vague recommendations. Each ticket includes:
| Component | Description |
|---|---|
| Issue Description | Clear explanation of what's wrong and why it matters |
| Business Impact | How this affects organic visibility, traffic, and conversions |
| Location | Exact URLs, page sections, or code locations |
| Recommended Fix | Step-by-step instructions for resolution |
| Priority Level | Critical, High, Medium, or Low based on impact and effort |
| Acceptance Criteria | How to verify the fix is properly implemented |
| Technical Notes | Developer-specific guidance with code examples |
Priority Framework
Not all issues are equal. My prioritization framework considers impact, effort, risk, and dependencies. Issues are categorized as:
- Critical (51 items) - Fix immediately. These are blocking indexation or causing significant ranking harm.
- High (191 items) - Fix within current sprint. Meaningful impact, reasonable effort.
- Medium (20 items) - Schedule for next quarter. Noticeable improvement, lower urgency.
- Low (296 items) - Nice to have. Incremental gains, tackle when convenient.
Who This Is For
Technical SEO audits work best for:
- Enterprise sites with complex architectures and multiple stakeholders
- E-commerce sites with faceted navigation, large product catalogs
- Publishers with high-volume content production
- Sites preparing for migration (platform change, domain consolidation)
- Sites recovering from traffic drops (algorithm updates, technical issues)
- Growing companies investing in organic as a channel