About Me
Technical SEO and GEO strategist. 20 years helping organizations improve organic visibility across traditional search engines and AI-powered answer engines.
Twenty years of senior roles in media, technology and ecommerce — Yahoo, Oracle, Indeed, McClatchy, Gap, Dick's Sporting Goods, Toyota. The full list is on the portfolio page. Alongside that I'm building SEO ProCheck as a resource hub for the SEO community.
Based in North Texas with my family and our small zoo of rescued pets. I maintain a deliberately minimal online presence: you'll find me only here and on LinkedIn. I've been on Reddit for 20 years but prefer to stay in the shadows.
SEO ProCheck exists to share the knowledge I've accumulated over 15 years of curating industry resources: case studies, research, tools, and best practices. Everything here is designed to be genuinely useful, whether you're implementing SEO yourself or evaluating if we should work together.
20
Years in SEO
100+
Properties Managed
29+
Audit Categories
96+
90+
Clients Served
550
Audit Checkpoints