My SEO Toolkit: Extensions, People & Resources I Use
This is the actual kit I reach for — the browser extensions, people, newsletters and dashboards I use to do technical SEO every day. No affiliate links, no padding: if it's here, it earns its slot on my toolbar. I keep this page current as the stack evolves.
Browser Extensions63 tools · maker · Chrome/Firefox
On-Page SEO & SERP Analysis
SEOquake · by Semrush (Seoquake) ChromeFirefoxKey SEO metrics for any page, plus an audit and a stack of other tools.
SEO Pro Extension · by Marketing Syrup ChromeReal-time on-page SEO info — a SEOquake alternative.
SEO Checker · by Akash Mansukhani ChromeLightweight helper for on-page SEO, page speed and security checks.
SEOInfo · by Weeblr FirefoxSurface SEO issues as you browse — performance, redirects, structured data and errors. Export to Excel.
Keywords Everywhere — Keyword Tool · by Axeman Tech ChromeFirefoxFreemium SERP helper — search volume, CPC and competition data across 15+ sites (Google, YouTube, Amazon, GSC and more).
SEO Search Simulator by Nightwatch · by Nightwatch ChromeSimulate a search from another country and language.
Shumway SEO ToolkitALL-IN-ONE · by Brian Shumway ChromeFirefoxFast, private on-page SEO data, exports, schema, links, images and SERP previews for working SEOs.Can replace ~10 single-purpose tools on this page — SEO Pro, SEO Checker, SEO Schema Visualizer, OpenLink Sniffer, Link Revealer, NoFollow, Quick/Fire Source Viewer, AI Eyes & the SERP-preview tools. (One dev, so it's a single point of dependency — that's why the standalones stay listed.)
AMP Validator · by Google ChromeValidate AMP pages and pinpoint errors that GSC doesn't surface.
Rendering & JavaScript SEO
View Rendered Source · by Peg Leg ChromeSee how the browser turned the original HTML into a working DOM — including everything JavaScript changed.
SEO Render Insight Tool · by Amin Foroutan ChromeSpot client-side-rendered content. Visualize CSR vs SSR with highlights and charts, and disable JS to test indexability.
Rendering Difference Engine · by The Gray Dot Company ChromeSee which SEO signals JavaScript adds, removes or alters in the HTML — without reading the code.
Quick source viewer · by Tomi Mickelsson ChromeView the current page's HTML, JS and CSS fast.
Fire Source Viewer · by Francesco De Stefano FirefoxQuickly view a page's HTML, JavaScript and CSS.
AI & LLM Visibility
AI Eyes · by Sam Penny ChromeToggle JavaScript on/off in one click to see a page the way AI models do — stripped of dynamic, interactive content.
AI Content Visibility Checker (by Adobe LLM Optimizer) · by Adobe ChromeOne-click check of what LLMs can and can't actually read on any page.
ChatGPT Path by Ayima · by Ayima ChromeExtract insights from your ChatGPT conversations — queries, thoughts, products and sources.
Links, Redirects & Hreflang
Link Redirect Tracer · by LinkResearchTools GmbH ChromeFirefoxAll-in-one redirect path analyzer — also reads HTTP headers, rel-canonicals, robots.txt, link power and link trust.
Link Revealer · by Leo Compson ChromeShow any link's full URL on hover, colour-coded for safety.
NoFollow · by Igor Jerosimić FirefoxQuickly flag nofollow links on a page.
Hreflang Checker · by Digital Darts ChromeCheck hreflang tags on a page — confirm language code, region code and return links all match.
Structured Data & Schema
Schema Builder for Structured Data · by Schema App ChromeBuild validated schema markup for any page.
SEO Schema Visualizer · by Shtros ChromeVisualize JSON-LD schema markup at the click of a button.
OpenLink Structured Data Sniffer · by OpenLink Software Inc FirefoxReveal structured metadata embedded in HTML — POSH, Microdata, JSON-LD, RDF-Turtle, RDFa.
Sitemaps & XML
Universal Sitemap Checker · by Warren Hance ChromeCheck status codes and canonical URLs for every URL in an XML sitemap.
Sitemap Clusterizer · by Shtros ChromeSmarter XML sitemap analysis to streamline the workflow.
XML Tree · by Alan Stroop ChromeDisplay XML data in a readable layout.
Pretty XML · by Emile Fugulin FirefoxExcellent for reading XML sitemaps in Firefox.
Performance & Core Web Vitals
Lighthouse · by Google ChromeOpen-source, automated auditing for performance, quality and correctness.
SpeedVitals · by SpeedVitals ChromeFirefoxPerformance measurement using Lighthouse for lab data and Chrome's CrUX API for field data.
Core Web Vitals history · by RUMvision ChromePull Core Web Vitals for any site going back up to 6 months.
Search Console & Analytics
GSC Guardian · by Node & Link ChromeTrack and analyze Google core updates in real time so changes don't blindside you.
Google Search Console Date Selector · by Thijs van Hal ChromeCompare periods in GSC and auto-generate the percentage changes.
Agital — GSC Calculations · by Agital ChromeCalculate and display % change for clicks, impressions, CTR and position in GSC.
Search Analytics for Sheets · by Mihai Aperghis ChromePull GSC data and auto-back it up straight into Google Sheets.
Archives & Cache
Web Archives · by Armin Sebastian ChromeFirefoxView archived/cached versions across 10+ engines — Wayback, Archive.is, Google, Bing, Yandex.
Web Cache Viewer · by Matthew Mallard ChromeCheck the cached version of any page.
Scraping & Data Extraction
Scrape Similar · by Digitall Studio ChromeTurn any page into structured data in a few clicks.
Search by Image on Google · by Armin Sebastian FirefoxPowerful reverse image search across Google, Bing, Yandex, Baidu and TinEye.
Privacy & Security
Bitwarden — Free Password Manager · by Bitwarden ChromeMy LastPass replacement. Open-source password manager that actually respects privacy.
uBlock Origin · by Raymond Hill FirefoxThe efficient, wide-spectrum content blocker. Easy on CPU and memory.
Privacy Badger · by EFF Technologists FirefoxAutomatically learns to block invisible trackers.
YesScript2 · by Andras Horvath FirefoxMark the active tab's domain untrusted and block its scripts — for sites eating resources or misbehaving, even if it breaks the page.
Buster: Captcha Solver for Humans · by Armin Sebastian FirefoxAsk Buster to solve captchas for you.
Tabs, Sessions & Bookmarks
OneTab · by OneTab Team ChromeFirefoxToo many tabs? Collapse them to a list and reclaim browser memory.
Auto Tab Discard · by tlintspr FirefoxSpeed the browser up and cut memory load when you've got a wall of tabs open.
Tab Session Manager · by sienori ChromeFirefoxSave and restore window/tab state, with automatic saving.
Save Tab Groups for Tab Session Manager · by Sienori ChromeCompanion to Tab Session Manager for saving tabs by group.
Simple Tab Groups · by Drive4ik FirefoxTab grouping (heads-up: can conflict with Tab Session Manager).
Group Speed Dial · by Juraj Mäsiar ChromeFirefoxAccess favorite pages anytime in an organized grid.
EverSync — Sync bookmarks, backup favorites · by ApptitudeGlobal ChromeFirefoxSync bookmarks across platforms.
floccus bookmarks sync · by Marcel Klehr FirefoxEverSync complement — sync bookmarks across browsers via Nextcloud, WebDAV or Google Drive.
Productivity & Utilities
Print Friendly & PDF · by Print Friendly ChromeStrip the clutter to make any page printer- and PDF-friendly.
Bubbles Screenshot & Screen Video Recorder · by Bubbles ChromeScreenshot, screen-record, and annotate in one go.
Copy PlainText · by erosman FirefoxCopy text with all formatting stripped.
Dictionary Anywhere · by Jeremy Schomery FirefoxDouble-click any word for a pop-up definition while you browse.
To DeepL · by xpmn FirefoxRight-click any text and 'To DeepL' to translate it into your language.
TWP — Translate Web Pages · by Filipe Dev FirefoxTranslate a page in real time.
Imagus · by Deathamns FirefoxHover to enlarge images and play images/videos straight from links.
Google Docs Offline · by Google ChromeEdit Google Docs offline.
Application Launcher For Drive (by Google) · by Google Chrome
Export links of all extensions · by Evgeniy Arbuz ChromeExport the full list of installed extensions.
Old Reddit Redirect · by tomjwatson FirefoxForce Reddit to load the old design — the new one is ugly and user-hostile.
Reddit Enhancement Suite · by honestbleeps, Andy Tuba, Ben FirefoxRES — a suite of tools to upgrade the Reddit experience.
SEOs Worth Following
The people whose posts I actually stop scrolling for:
Dawn Anderson
Pedro Dias
Steve Toth (SEO Notebook)
Cyrus Shepard
Mark Williams-Cook
Aleyda Solis
Lily Ray
Chris Long
Shaun Anderson (Hobo)
Ian Lurie
And two LinkedIn feeds I keep an eye on: #seo · #techseo.
Newsletters, Blogs & Resources
- WTF is SEO?SEO for journalism.
- SEO for Google NewsNewsroom and Google News SEO.
- Search Engine Journal
- The Search Herald
- The SEO Sprint
- Kevin IndigGrowth memos.
- JC ChouinardPython & technical SEO.
- Search Engine Land
- SEO NotebookSteve Toth's newsletter.
- SEO For Lunch
- NewzDashNews SEO guides.
- Go Fish Digital — Case Studies
- Core UpdatesMark Williams-Cook's weekly tips.
- Google Search Central (YouTube)Straight from the source.
- SEO Fomo HubCurated SEO news hub.
- Hobo (Shaun Anderson)Deep, evidence-based technical-SEO guides; the Hobo SEO kit (Beginner / Strategic / Technical / AiSEO).
- Ian LuriePractical, no-BS SEO essays, incl. AI-assisted content audits with Screaming Frog.
Subreddits
Reference Dashboards & Data
- Google Ranking Updates Timeline — Research DataCommunity-maintained timeline of confirmed and suspected algorithm updates.
- Google Search Status DashboardGoogle's own incident/ranking-systems status history.
Handy Tools & Bookmarklets
- Keywords In Sheets
- DevaTalk BookmarkletsDrag the Devaka rectangle onto your bookmarks bar.
- Google Trends
- SEO GetsGSC data, supercharged.
