Consulting Services
Technical SEO audits and GEO strategy for teams who need implementation support.
Twenty years of senior roles in media, technology and ecommerce — Yahoo, Oracle, Indeed, McClatchy, Gap, Dick's Sporting Goods, Toyota. The full list is on the portfolio page. Alongside that I'm building SEO ProCheck as a resource hub for the SEO community.
Based in North Texas with my family and our small zoo of rescued pets. I maintain a deliberately minimal online presence: you'll find me only here and on LinkedIn. I've been on Reddit for 20 years but prefer to stay in the shadows.
SEO ProCheck exists to share the knowledge I've accumulated over 15 years of curating industry resources: case studies, research, tools, and best practices. Everything here is designed to be genuinely useful, whether you're implementing SEO yourself or evaluating if we should work together.
550+ point methodogy across 29 categories covering Technical, Content, and GEO/AI.
AI Visibility for ChatGPT, Claude, Perplexity, Gemini and AI Overviews.
HREFlang Implemenation, Multi-language Architecture and Regional Targeting.
Domain consolidation, platform changes, and redesigns without losing traffic.
Core Web Vitals, Crawl Budget, JavaScript Rendering, and Diagnostics.