How We Increased Traffic 110% By Reducing Content Cannibalization

Diagram showing three urls competing for one query on page two, consolidated with 301 redirects and a content merge into a single canonical hub that reaches position 4 and lifts organic traffic 110 percent.

How We Increased Traffic 110% By Reducing Content Cannibalization

A case study showing the impact of reducing and combing duplicate content.

Five step workflow for adding subject matter expert review to content, from identifying the needed expertise to publishing with an expert byline, building e e a t.

Finding Subject-Matter Experts to Review Your Content: The Ultimate Guide

A case study showing the impact of having 3rd party subject matter experts review and improve…

How we improved react loading times by 70% with next. Js - the causal blog

How We Improved React Loading Times by 70% with Next.js - The Causal Blog

A case study showing how Casual improved page load time by migrating to Next.js.

How redbus improved their website's interaction to next paint (inp) and increased sales by 7%

How redBus improved their website's Interaction to Next Paint (INP) and increased sales by 7%

A. case study showing the impact of improving redBus search pages Interaction to Next Paint (INP)

Timeline of google helpful content updates from august 2022 through the september 2023 hcu(x) impact and its later folding into the core ranking algorithm.

The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

A quick case study by Glenn Gabe on the impact of the Help Content Update and…

Diagram explaining how an seo split test assigns comparable landing pages to a control keeping unique content and a variant swapped to generic default content, next to a grid showing the outcome of 16 such tests: twelve inconclusive, three positive and one negative.

How valuable is unique content for SEO?

A case study by SearchPilot on the impact of changing generic content into unquie content.

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