Technical Definition
AMP is a web component framework for creating fast-loading mobile pages. Originally required for Google's Top Stories carousel, this requirement was removed in 2021. AMP restricts JavaScript and requires specific components. Benefits diminished as Core Web Vitals became the performance standard. Most SEOs no longer recommend AMP for new implementations; focus on Core Web Vitals instead.
Simple Explanation (ELI13)
AMP is a special way to build super-fast mobile pages using restricted HTML. Google used to require AMP for the Top Stories news section, but not anymore. AMP pages are fast but limited in what they can do. Most experts now recommend just making your regular site fast instead of building separate AMP pages.
Related Terms
Mobile SEO, Core Web Vitals, Page Speed, Mobile-First Indexing
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