Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

Timeline and before and after serp comparison showing google removing howto rich results and limiting faq rich results to government and health sites on august 8, 2023.

Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

A study by Glenn Gabe on the impact of FAQ and How To search snippets from…

Before and after serp snippet comparison showing a plain product title tag against a how much does a standing desk cost question title tag that matched buyer intent for a positive organic click uplift in an seo split test.

Does adding a question on the cost of a product within the title tag help organic traffic?

A case study from SearchPilot on the impact of adding a question to a title tag…

Diagram comparing a mobile search result with no image thumbnail, where the category page markup declares a 67 by 67 pixel image, against the same result showing a thumbnail after the markup was changed to declare a 200 by 200 pixel image.

Foot Locker Image SEO Case Study: 228% Increase for Google Image Thumbnails

A case study by Brodie Clark showing how Footlocker fixed indexing issues for image thumbnails.

Diagram of an seo title tag split test showing a control title and a variant title served to matched page groups, with an illustrative click through rate uplift.

How to SEO test Page Titles

A series of case studies showing the importance of testing title tags and meta descriptions

Diagram showing an article json-ld structured data block on a page and the rich result features it can make eligible, alongside a note that controlled a/b tests often show a neutral organic traffic result.

Will adding article schema to article pages impact organic traffic?

A case study showing the impact of adding article schema to article pages.

Diagram of an seo a/b test where a control group of pages keeps the word price in the title tag and a matched variant group swaps it for cost, feeding a causal forecast model that returns a positive, no change, or negative verdict.

"Can replacing the word ""Price"" with ""Cost"" in the title tag improve organic traffic?"

"A case study testing the impact of replacing the word ""Price"" with ""Cost"" in title tags."

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