Portfolio
Twenty years of technical SEO — from small-business sites to Fortune 50 properties with billions of monthly visits. Below: who the work was for, and when.
Work by Industry
96 brands and properties across 16 industries. Open a section to see the headline results and the brands behind them.
Expand full client roster96 brands · 16 industries▸
Enterprise & SaaS / B2B Tech5 brands▸
At Indeed, grew organic traffic +35% with template-level technical SEO only — no new pages — and stood up AI-citation tracking across ChatGPT, Gemini, Claude & Perplexity. Led international technical SEO for Oracle, a company operating in 175+ countries.
News, Media & Publishing12 brands▸
SEO Platform Architect across a 30+ property McClatchy network — led a Google penalty recovery, scaled schema across 400+ page types, and cut crawl errors 22%. Ran technical SEO across 100+ Yahoo & AOL properties (billions of monthly pageviews), lifting mobile organic +25%.
Retail & eCommerce — Apparel & Omnichannel11 brands▸
eCommerce SEO across catalogs from a few hundred to millions of SKUs — category/product templates, schema, CRO, and product & editorial content, plus cross-border international SEO and localization (Gap US/Canada).
Consumer Goods & Cookware — Groupe SEB8 brands▸
Global SEO across 8 Groupe SEB brands — multi-market, multi-language product, recipe and cookware-guide content from North America to Europe and APAC (including Chinese-market optimization).
Sporting Goods & Tactical Gear6 brands▸
Product/category SEO and structured data across major sporting-goods catalogs, plus B2B2C professional-segment content (law enforcement, fire, EMS) for tactical.
Travel & Hospitality10 brands▸
Standardized technical SEO across IHG's hotel-brand portfolio — technical-debt cleanup, hreflang/international SEO, and GSC indexation fixes — plus organic & content for global resort and destination brands.
Healthcare & MedTech10 brands▸
Sole SEO lead for DoctorLogic's 800+ practices — built E-E-A-T standards, 560+ templated engineering tickets, and surfaced 500+ opportunities via full-network audits.
Finance & Fintech4 brands▸
Enterprise technical SEO for Yahoo Finance; technical SEO & content strategy for Stripe and Wise. YMYL-grade rigor — the same standard I already apply in healthcare.
Automotive3 brands▸
Sr Technical SEO / GEO Architect at Toyota. Also developed a full technical & content strategy for Capital One Auto.
Home Improvement & Building Materials5 brands▸
Local & eCommerce SEO for building-materials retailers — including Kent Building Supplies across 48 locations and 40,000+ SKUs.
Workspace Solutions4 brands▸
Local & organic SEO for flexible-workspace and office-provider brands — location-page optimization at scale for high-intent local search.
Food & Beverage3 brands▸
B2B and gourmet-eCommerce SEO — from ofi (olam food ingredients) supply-chain content to gourmet product and recipe content.
Legal2 brands▸
Technical & local SEO for HG.org, a global find-a-lawyer platform — schema, canonicalization, and sitemap cleanup at scale.
Gift Cards & Rewards3 brands▸
Content SEO strategy for gift-card and cashback-rewards platforms — keyword research, landing-page and resource content.
Energy & Utilities1 brands▸
Owned SEO and digital marketing for Clearview Energy on a $250K budget — a migration cut errors 60% and improved crawl efficiency.
Local & Multi-Industry SMB8 brands▸
My consultancy Aengelus Corp served 50+ SMB clients with ~3x average organic growth — full-lifecycle web, SEO, and CRM/ERP.
Where I've Worked
Twenty years, most recent first. The detail behind each one sits in the industry list above.
Every one of these engagements started the same way — a site that was underperforming for reasons nobody had actually diagnosed, and a team that needed the diagnosis turned into work they could ship.
That's still what I do. This site, the tools I've published, and everything under "Articles & Evergreen" and "Case Studies" is the same work, done in public.