Performance & Indexation
Core Web Vitals optimization, crawl budget management, and indexation troubleshooting. The forensic SEO work: figuring out why pages are slow, why content isn't indexed, and why Google and other search bots aren't crawling what they should.
What I Investigate
Core Web Vitals Failures: LCP, CLS, and INP issues that tank your rankings and user experience. Render-blocking resources, layout shifts, slow server response, unoptimized images, lazy loading problems, and third-party script bloat.
JavaScript Rendering Issues: Content that looks fine in the browser but doesn't exist for search engines. SSR vs CSR decisions, hydration problems, dynamic content that Googlebot can't see, and JavaScript-dependent navigation that blocks crawling.
Indexation Problems: Pages stuck in "Discovered - currently not indexed" or "Crawled - currently not indexed" limbo. Diagnosing why Google refuses to index content that should be indexed. Quality signals, crawl budget waste, and technical barriers.
Crawl Budget Optimization: For large sites where Google can't crawl everything. Identifying wasted crawl spend on low-value pages, parameter handling, faceted navigation bloat, and prioritizing high-value content.
Log File Analysis: Reading what search engines actually do on your site, not what you think they do. Crawl frequency patterns, response codes, orphan page discovery, and bot behavior analysis.
65+
Performance Audit
Items
75+
Indexation Audit
Items
500m+
Pages Analyzed
and Optimized
50+
Diagnostics, Analysis and Monitoring Tools
150+
Sites Diagnosed and Optimized
Forensic
Global SEO
Apporach
THE DETECTIVE WORK
Figuring out why things aren't working is the part I love. Every broken site has a story.
Real Problems I've Solved
International Indexation Mystery: Diagnosing why a major job site's regional pages weren't being indexed despite strong domain authority and quality content. Systematic elimination of potential causes until finding the root issue.
Enterprise Crawl Waste: Identifying millions of parameter URLs consuming crawl budget at major retail sites while important product pages went unvisited for months.
JavaScript SEO Rescues: Sites that migrated to React or Vue frameworks and lost 80% of their indexed pages because Googlebot couldn't render the content. Implementing proper SSR and hybrid rendering solutions.
Core Web Vitals Remediation: Taking sites from failing all three metrics to passing, often with targeted fixes rather than complete rebuilds. Third-party script audits, image optimization, and layout shift elimination.
Mysterious Deindexation: Pages that suddenly disappeared from Google with no obvious cause. Manual actions, quality algorithm impacts, technical errors, or canonical confusion. Finding the actual reason and fixing it.