Sites Migrations

Domain consolidation, platform changes, and redesigns without losing organic traffic. Pre-migration audits, redirect mapping, staging environment testing, and post-launch monitoring until recovery is confirmed.

 

 

Migration Types I Handle

Domain Consolidation: Merging multiple domains or subdomains into a single property. Country-code TLD consolidation (ccTLDs to gTLD). Brand unification projects.

 

Platform Migrations: Moving from one CMS or e-commerce platform to another. Magento to Shopify, WordPress to headless CMS, legacy systems to modern frameworks. Ensuring URL structure preservation, redirect implementation, and content parity.

 

Site Redesigns: Major structural changes that affect URL patterns, navigation, and content organization. Balancing UX improvements with SEO preservation. Managing stakeholder expectations around temporary traffic fluctuations.

 

HTTPS Migrations: Securing sites while maintaining rankings. Mixed content resolution, certificate configuration, and internal link updates.

 

International Expansion: Adding new language or regional versions without cannibalizing existing properties. Hreflang implementation from day one.

50+

Migrations Completed

5

Phases Process

CMS

Platform Agnostic

6

Migration Types

PRE/POST

Launch Support

15

Enterprises Clients

 

 

MIGRATION PROCESS

Pre-migration audit, redirect mapping, staging validation, launch support, and monitoring until full recovery.

What's Included

Pre-Migration Audit: Baseline documentation of current rankings, traffic patterns, indexed pages, backlink profile, and technical health. Identifying high-value pages that must be preserved.

Redirect Mapping: Comprehensive URL mapping from old to new structure. Handling parameter variations, trailing slashes, case sensitivity, and edge cases. Testing redirect chains before launch.

Staging Validation: Crawling staging environments to catch issues before they go live. Robots.txt configuration, canonical tags, internal linking, and content rendering verification.

Launch Support: Real-time monitoring during cutover. Immediate troubleshooting of unexpected issues. Coordination with development teams.

Post-Launch Monitoring: Daily tracking for 90 days minimum. Indexation monitoring, ranking recovery tracking, crawl error resolution, and traffic pattern analysis until organic performance stabilizes or exceeds pre-migration levels.