consulting

AI Visibility

Diagram comparing raw html from view source with zero rendered subheadings against the rendered dom after javascript runs, with title, canonical, robots and body content injected.

DOM (Document Object Model)

The DOM (Document Object Model) is the browser's structured, in-memory representation of a page, organized as…
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Shopping actions

Shopping Actions

Shopping Actions was a Google program that let shoppers buy products directly through Google, later rebranded…
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Page experience update

Page Experience Update

The Page Experience Update is a Google ranking change that began rolling out in 2021 and…
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Diagram of an llms. Txt file anatomy at the site root beside a comparison of llms. Txt, robots. Txt and sitemap. Xml and reasons to publish one.

llms.txt

llms.txt is a proposed standard for a plain-text file, placed at a site's root, that offers…
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Prompt engineering

Prompt Engineering

Prompt engineering is the practice of crafting the input given to a generative AI model to…
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Nap (name, address, phone)

NAP (Name, Address, Phone)

NAP stands for Name, Address and Phone number, the three core pieces of contact information that…
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