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Shopping actions

Shopping Actions

Shopping Actions was a Google program that let shoppers buy products directly through Google, later rebranded…
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E-commerce category optimization results

E-commerce Category Optimization Results

E-commerce represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As search…
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Diagram of an optimized product feed showing a title formula of brand, product type, key attribute and variant, the core feed attributes to get right, and the requirement that feed data match the live product page.

Product Feed Optimization for SEO

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Decision tree for handling out of stock product pages: if the item returns keep the url live at http 200 with outofstock schema and alternatives, if discontinued redirect to a replacement or return 410, and avoid soft 404s and homepage redirects.

Out-of-Stock Page Handling

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Four phase timeline of a seasonal product page lifecycle: keep the url live off season, ramp content 8 to 12 weeks out, merchandise fully at peak, then wind down while retaining reviews and copy.

Seasonal Product Page Strategy

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Product variant url strategy

Product Variant URL Strategy

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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