consulting services

Wake Lock API case study: 300% increase in purchase intent indicators on BettyCrocker.com

Diagram of the three layers behind google news and top stories visibility: a technical baseline of newsarticle schema and a 48 hour news sitemap, publisher authority earned per topic, and a speed plus depth timeline where one developing story stays on one url.

News SEO Study: What Gets Into Google News and Top Stories

Research on News SEO ranking reveals key patterns and actionable insights for SEO practitioners.
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Wirecutter seo case study: 5 ways to win at affiliate marketing

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

A case study breaking down how Wirecutter is a huge affiliate marketing success story.
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Steal nerdwallet’s seo topic clusters strategy worth $84m

Steal NerdWallet’s SEO Topic Clusters Strategy Worth $84M

A case study breaking down how Nerdwallet uses topic clusters to drive SEO traffic.
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How the economic times passed core web vitals thresholds and achieved an overall 43% better bounce rate

How The Economic Times passed Core Web Vitals thresholds and achieved an overall 43% better bounce rate

A case study showing the impact of The Economic Times improving LCP.
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Improving core web vitals, a smashing magazine case study

Improving Core Web Vitals, A Smashing Magazine Case Study

A case study showing the impact of Smashing Magazine on improving the CWV of the website.
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How committing to core web vitals increased netzwelt's advertising revenues by 18%

How committing to Core Web Vitals increased Netzwelt's advertising revenues by 18%

A case study showing the impact of Core Web Vitals on ad revenue for German news…
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