consulting services

LocalBusiness Schema: A Complete Property Guide

404 page best practices that recover traffic instead of losing it

404 Page Best Practices That Recover Traffic Instead of Losing It

A custom 404 page is one of the most misunderstood pieces of technical SEO. Done wrong,…
Learn More
Mobile-first indexing: how to verify google is using your mobile pages correctly

Mobile-First Indexing: How to Verify Google Is Using Your Mobile Pages Correctly

If Google ranks your site based on what its smartphone crawler sees, then anything missing from…
Learn More
How to validate and debug structured data when rich results fail to show

How to Validate and Debug Structured Data When Rich Results Fail to Show

You added schema, the testing tool printed a green checkmark, and weeks later Google still shows…
Learn More
Prerendering as a stopgap for javascript seo: setup, limits, and exit strategy

Prerendering as a Stopgap for JavaScript SEO: Setup, Limits, and Exit Strategy

Single-page applications still ship to Googlebot as near-empty HTML shells, and when client-side rendering goes wrong…
Learn More
Xml sitemap strategy beyond one big file: index sitemaps, segmentation, and using lastmod to steer crawling

XML Sitemap Strategy Beyond One Big File: Index Sitemaps, Segmentation, and Using lastmod to Steer Crawling

If your site ships a single sitemap.xml with every URL dumped into it, you're leaving diagnostic…
Learn More
Designing a crawlable url and folder architecture for sites over 10,000 pages

Designing a Crawlable URL and Folder Architecture for Sites Over 10,000 Pages

Once a site crosses roughly 10,000 URLs, crawl budget and internal link equity stop being abstractions…
Learn More

Get new blog posts by email: