consulting

Edge SEO: Deploying SEO Changes With CDN Workers

Designing a crawlable url and folder architecture for sites over 10,000 pages

Designing a Crawlable URL and Folder Architecture for Sites Over 10,000 Pages

How to structure subfolders, click depth, and hub pages so authority flows to money pages and…
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Round-croppable favicons: the small technical seo detail that catches the eye in search

Round-Croppable Favicons: The Small Technical SEO Detail That Catches the Eye in Search

Google crops favicons into a circle in mobile search results, so design a full-bleed, centered favicon…
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Cdn and seo: how edge caching, cache headers, and geo-routing affect rankings

CDN and SEO: How Edge Caching, Cache Headers, and Geo-Routing Affect Rankings

How edge caching, cache headers, and geo-routing affect rankings, including cloaked cache variants, geo-redirects, stale 304s,…
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Video seo: getting your videos into google's video carousel and rich results

Video SEO: Getting Your Videos Into Google's Video Carousel and Rich Results

A technical guide to VideoObject markup, crawlable thumbnails, key moments, and video sitemaps for earning Google…
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Seo-friendly pagination in 2026: handling page 2+, load more, and infinite scroll after rel=next died

SEO-Friendly Pagination in 2026: Handling Page 2+, Load More, and Infinite Scroll After rel=next Died

How to keep deep items indexable after rel=next/prev died: crawlable page URLs, JS load-more, infinite scroll,…
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Sitemap lastmod and ping strategy: getting google to recrawl updated pages faster

Sitemap lastmod and Ping Strategy: Getting Google to Recrawl Updated Pages Faster

How accurate sitemap lastmod dates speed up Google recrawls, why lying backfires, and what replaced the…
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