The Pre-Publish Quality Gate for AI-Assisted Content

Diagram of the Topshop to ASOS migration showing the wildcard and 302 redirect approach, the 80 percent SISTRIX Visibility Index loss for topshop.com, and a timeline from the February 2021 acquisition to the 2024 sale that brought the domain back.

Topshop to ASOS - 80% Off in Search Visibility Migration - SISTRIX

A case study of the Topshop domain being bought out by ASOS and migrated to /topshop/.

Image Migrations and Lost Signals – How long before images lose signals after a flawed url migration?

Image Migrations and Lost Signals – How long before images lose signals after a flawed url migration?

A case study showing the impact of not redirecting traffic-driving images.

Diagram of the Clarks 2020 migration showing clarks.es, clarks.fr, clarks.de and clarks.it folded into clarks.eu subdirectories, the locale sniffing redirect chain that sent traffic to the /en/ version, and Sistrix visibility losses of 97 percent in Spain, 92 percent in France and 61 percent in Germany.

Clarks International SEO Migration - Struggling to Land on its Feet

A case study showing the impact of migrating international websites into one .eu domain.

Speeding Up Stubborn URL Migrations | ohgm

Speeding Up Stubborn URL Migrations | ohgm

A case study, and experiment, to identify stubborn old URLs that need to be deindexed

6 Content and Domain Migrations Happening in the UK Right Now - SISTRIX

6 Content and Domain Migrations Happening in the UK Right Now - SISTRIX

A list of migration case studies in the UK that show the impact of migrating.

Diagram showing how an IP based geo block returns HTTP 200 to a Canadian visitor but HTTP 403 Access Denied to Googlebot crawling from United States infrastructure, causing pages to drop out of the index, with a comparison of four blocking methods and their indexing outcomes.

How Home Depot Slashed Their Organic Traffic Virtually Overnight

Luke Carthy explains why Home Depot lost 50% of its SEO traffic to the Canadian website.

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