consulting

WebPage Schema

Sge (search generative experience)

SGE (Search Generative Experience)

Search Generative Experience (SGE) was Google's experimental version of search that placed AI-generated summaries at the…
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Guest posting

Guest Posting

Guest posting is the practice of writing an article for another website, usually in exchange for…
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Four search trend shapes: an evergreen flat line, a seasonal wave, a rising slope, and a declining slope, each labeled with the content action it calls for.

Search Trends

Search trends are the patterns in how search interest in a topic changes over time. A…
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News sitemap

News Sitemap

A news sitemap is a specialized XML sitemap that lists a site's recent news articles to…
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Diagram of the perplexity citation pipeline: perplexitybot crawls and indexes, then retrieve, synthesize, cite, and live fetch stages, each with the site owner lever that controls it.

Perplexity

Perplexity is an AI-powered answer engine that responds to questions with a synthesized, conversational answer and…
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Local pack

Local Pack

The Local Pack is the block of local results Google displays near the top of a…
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