Technical Definition
The local pack is the section of Google search results showing a map and typically three local business listings. Appears for queries with local intent. Ranking factors: Google Business Profile optimization, proximity to searcher, reviews, citations, and website SEO. Highly visible and valuable real estate for local businesses.
Simple Explanation (ELI13)
The local pack is that box in Google results showing a map and usually three local businesses. When you search for 'dentist near me,' the local pack shows nearby dentists. Getting into those three spots brings lots of visibility because it appears above regular search results.
Related Terms
Google Business Profile, Local SEO, Map Pack, Local Rankings
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