consulting services

Canonical Tags: The Complete Reference

Canonical tags: the complete reference

Canonical Tags: The Complete Reference

Canonical tags are one of the most misunderstood tools in technical SEO. People treat them like…
Learn More
Duplicate content: causes, myths, and fixes

Duplicate Content: Causes, Myths, and Fixes

TL;DR There is no general "duplicate content penalty." In almost every case Google simply groups identical…
Learn More
Http status codes for seo: the complete reference

HTTP Status Codes for SEO: The Complete Reference

Every URL a crawler touches returns an HTTP status code, and Google acts on that code.…
Learn More
5xx server errors and seo: how to diagnose and prevent them

5xx Server Errors and SEO: How to Diagnose and Prevent Them

5xx errors tell Google your server is failing, crawl rate drops and rankings can follow. The…
Learn More
Flow diagram mapping four common soft 404 causes to how each one is detected in curl or search console and the fix that makes the status code match the page content.

Soft 404s: What They Are and How to Fix Them

A soft 404 is a missing or empty page that returns a 200 "OK" status. Why…
Learn More
404 vs 410: how to handle removed pages the right way

404 vs 410: How to Handle Removed Pages the Right Way

404 (Not Found) and 410 (Gone) both signal a missing page, but 410 is more definitive.…
Learn More

Get new blog posts by email: