consulting

Crawl Budget Study: Factors Affecting Googlebot Behavior

Log file analysis study: what crawl data reveals

Log File Analysis Study: What Crawl Data Reveals

Research on log file analysis SEO reveals key patterns and actionable insights for SEO practitioners.
Learn More
Decision diagram comparing subdomains and subdirectories for seo, showing why subdirectories are the sensible default, the cases where a subdomain is justified, and google's stated position that either structure works.

Subdomain vs Subdirectory Study: Which Performs Better for SEO

Research on subdomain vs subdirectory SEO reveals key patterns and actionable insights for SEO practitioners.
Learn More
Diagram of a sitemap index file linking to product, article and category child sitemaps, with the size limits large sites must respect.

XML Sitemap Study: Best Practices for Large Sites

Research on XML sitemap optimization reveals key patterns and actionable insights for SEO practitioners.
Learn More
Site migration study: traffic recovery timelines and factors

Site Migration Study: Traffic Recovery Timelines and Factors

Research on site migration SEO reveals key patterns and actionable insights for SEO practitioners.
Learn More
Bar chart ranking crawl budget factors for large sites, with server response time and duplicate urls having the greatest influence on googlebot crawl demand.

Crawl Budget Study: Factors Affecting Googlebot Behavior

Research on crawl budget optimization reveals key patterns and actionable insights for SEO practitioners.
Learn More
Diagram of the b2b saas organic traffic mix showing product, comparison, use case, blog and docs pages mapped to funnel stages.

SaaS SEO Benchmark: Organic Traffic Patterns for B2B Software

Research on SaaS SEO benchmarks reveals key patterns and actionable insights for SEO practitioners.
Learn More

Get new blog posts by email: