consulting

Content Audit

Diagram of the five stage evergreen content development framework, qualify, pick format, produce, maintain and compound, with a shelf life chart ranking content formats by how long each lasts before it needs a refresh.

Evergreen Content Development Framework

Evergreen Content represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Internal linking strategy for topic clusters

Internal Linking Strategy for Topic Clusters

Internal Linking represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Diagram showing content gap analysis drawing on three data sources: competitor keyword intersection, your own search console data, and customer journey mapping, feeding eight gap classifications and a priority formula.

Content Gap Analysis Methodology

Content Strategy represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Marketmuse

MarketMuse

MarketMuse is a content research and optimization tool that analyzes topics to guide content planning, briefs,…
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Content audit

Content Audit

Content Audit is the systematic review of every piece of content on a website to judge…
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Diagram showing the ten fields of a content brief with the data source for each one, from primary query and intent through to the success metric, alongside the four step loop the brief sits in: read the live serp, write the brief, the writer drafts, then review the draft field by field.

Content Briefs: Creating Effective Guidelines

Content Strategy represents a critical component of modern SEO strategy. As search engines continue to evolve…
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