consulting

Web Vitals

Web vitals

Web Vitals

Web Vitals is Google's broader initiative to provide unified guidance on the quality signals that matter…
Learn More
Cls (cumulative layout shift)

CLS (Cumulative Layout Shift)

CLS (Cumulative Layout Shift) is a Core Web Vital that measures how much a page's visible…
Learn More
Diagram showing that google search console reports what happened before the click, queries, impressions and index coverage, while analytics reports sessions and behavior after the click.

Google Search Console

Google Search Console is a free Google service that shows how your site performs in Google…
Learn More
Comparison of ai crawlers that cannot execute javascript such as gptbot, chatgpt-user, claudebot and perplexitybot versus googlebot and applebot that render it.

JavaScript and AI Search: Why Server-Side Rendering Matters for GEO

Most AI crawlers cannot execute JavaScript. GPTBot, ClaudeBot, and PerplexityBot see only initial HTML. Learn why…
Learn More
Page experience update

Page Experience Update

The Page Experience Update is a Google ranking change that began rolling out in 2021 and…
Learn More
Javascript for seo checklist

JavaScript For SEO Checklist

A complete checklist for optimizing JavaScript websites for SEO. Learn how to make your content fully…
Learn More

Get new blog posts by email: