consulting

Focusable Elements Need Roles

Pagerank

PageRank

PageRank is Google's original link-based ranking algorithm, developed by Larry Page and Sergey Brin at Stanford…
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Two column comparison of google confirmed ranking factors versus speculated or debunked factors such as lsi keywords and keyword density.

Ranking Factors

Ranking factors are the characteristics of a page, site, or query that Google's algorithm considers when…
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Bert

BERT

BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing model introduced by Google in…
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Core update

Core Update

A core update is a broad, confirmed change to Google's main ranking systems that can shift…
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Core algorithm

Core Algorithm

The core algorithm is the central, always-on system Google uses to rank web pages, made up…
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Ranking signals

Ranking Signals

Ranking signals are the specific, measurable inputs Google's algorithm reads from a page, a site, or…
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