consulting

Voice Query Optimization

Chart showing search visibility staying stable then dropping sharply after a javascript relaunch, with common causes and fixes.

Hulu.com JavaScript Fail - 56% Visibility Drop and Counting

A case study showing the impact of Hulu migrating to JavaScript framework.
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Crawl stats

Crawl Stats

Crawl stats are the data Google reports about its crawling activity on a site, available in…
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Diagram of one xml sitemap split into segmented sitemaps by section, each feeding the google search console sitemaps report so a low indexed to submitted ratio reveals the weak section.

An Alternative Approach to XML Sitemaps

A case study showing splitting XML Sitemaps into smaller 10K files improves crawling and indexing.
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Three step diagram showing how to find crawl waste, apply crawl controls, and free crawl budget for valuable pages.

How we optimized our Crawl Budget

A detailed case study on how Skroutz.gr, over 1.5-years, dealt with index bloat and crawl budget.
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Speeding up stubborn url migrations | ohgm

Speeding Up Stubborn URL Migrations | ohgm

A case study, and experiment, to identify stubborn old URLs that need to be deindexed
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Diagram showing crawl rate limit and crawl demand combining into crawl budget, the pages googlebot fetches per period.

What Is Crawl Budget?

An explanation of crawl budget with data and a smaller case study to show the impact…
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