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How an Overlooked SEO Tactic Delivered 33% Traffic Growth for IFTTT

Annotated sitewide footer showing three useful link zones, utility links, priority hub links, and legal and social links, with a warning against stuffing the footer with keyword-rich city links.

Footer Link Strategy

Internal Linking is an important aspect of modern SEO that requires careful attention and strategic implementation.…
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Content hub

Content Hub

Content Hub is a structured collection of pages organized around a central topic, with one main…
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Hreflang: the ultimate guide

hreflang: the ultimate guide

This guide discusses what hreflang is, what it is for and gives in-depth information on how…
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Three panel summary of google guidance on internal links: help discovery with crawlable a href links, signal importance through relevant internal links, and describe destinations with descriptive anchor text, plus practical guardrails

Google Shares Tips To Improve SEO Through Internal Links

Google shares three key tips for effective internal linking to improve SEO and user experience on…
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Hub and spoke internal linking diagram with a central pillar hub linking out to four subtopic spokes that link back, alongside a five step workflow: audit, group into clusters, add contextual links, point spokes at priority pages, recrawl and monitor

How to use internal linking for SEO

Internal links are important for users to navigate between content and pages on your website. In…
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Mock google search result with a block of sitelinks under it, next to a list of factors you control such as site architecture and internal linking versus factors google controls.

Sitelinks

Sitelinks are the additional links Google shows beneath a main search result, pointing to other pages…
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