Sitelinks

Sitelinks are the additional links Google shows beneath a main search result, pointing to other pages on the same site.

When a site ranks for a query, especially a branded or navigational one, Google may expand the listing with a small set of deeper links: sections like pricing, support, about, or popular categories. These extra links sit under the primary result and give users a shortcut to the part of the site they most likely want. They make a listing take up more space and look more authoritative, which can lift overall click-through.

Sitelinks are fully automated. There is no markup or setting that adds them, and you cannot choose which pages appear. Google's systems pick them based on its understanding of your site structure, internal linking, and which pages are most relevant and useful for the query. This is one reason clear site architecture matters: a logical hierarchy with strong internal links gives Google better material to identify candidate pages.

While you cannot directly assign sitelinks, you can influence them. Descriptive, unique page titles, a clean navigation structure, and meaningful internal anchor text all help Google understand which pages deserve to be surfaced. If an unwanted page shows up, the practical levers are improving the structure and relevance signals rather than any direct control. Sitelinks tend to appear most reliably for queries where one site is the obvious answer, such as a brand name, which is why they reward strong branded search presence.

Related: Site Architecture, Site Search Box, Rich Results