Technical Definition
Sitelinks are additional links appearing under main search results for branded queries. Automatically generated by Google based on site structure and popularity. Cannot be directly controlled; improve through: clear site architecture, descriptive internal links, XML sitemaps. Can demote specific sitelinks in Search Console. Signal of site authority.
Simple Explanation (ELI13)
Sitelinks are the extra links that appear under your main result when someone searches your brand. Google chooses them automatically based on your site's structure and what pages are popular. You can't pick them yourself, but good site architecture and navigation help Google choose good ones.
Related Terms
SERP Features, Site Architecture, Internal Linking, Brand Search
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