Tag Archives: Internal Linking

My 2021 SEO Case Studies: Averaging 104% Up - Sam Underwood

A series of case studies that show the impact of technical SEO and content on e-commerce websites.
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Adding Internal Links to Home Page Footer: SEO Split Testing Lessons from SearchPilot

A case study testing the impact of adding internal links to the footer of a website.
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Increasing the number of related article links: SEO Split Testing Lessons from SearchPilot

A case study testing adding related articles links (donor pages, recipient pages, and combined).
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The Ultimate Pagination - SEO Guide

A study of pagination design and link structure using Audisto's PageRank tool.
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An Aggregator With Integrator Strategy – Carwow SEO Case Study

A case study breaking down the SEO strategy of Carwow.
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Adding Links to Nearby Locations: SEO Split Testing Lessons from SearchPilot

A case study testing adding links from regional pages to the 6 neighbouring regional pages.
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How Pinterest runs Traffic-based Interlinking experiments for SEO

Article that outlines the lessons learned from the Pinterest growth team internal link experiments
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Esoteric SEO Tips I Hope You Don't Already Know

A talk by Oliver Mason identifies SEO tricks to do some very edge-case SEO things.
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State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

A case study and analysis of pagination within the top 150 UK fashion retailers
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SEO Split-Testing Lessons from SearchPilot: Increasing Internal Linking

A case study that shows the impact of adding cross-linking between lvl 2 and 3 category pages.
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