consulting

Mobile SEO FAQ: Mobile-First Indexing & Optimization Guide

Comparison of the three hreflang delivery methods, html head link tags, http link header and xml sitemap, with the reciprocity, self reference and iso code rules every method must satisfy.

A Guide to Hreflang Best Practice & Implementation - Deepcrawl

This guide covers the ins and outs of the complex topic of hreflang, including how to…
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Stacked bar chart comparing a natural anchor text profile dominated by branded links against an over optimized profile dominated by exact match anchors.

Anchor Text Distribution Study: Natural vs Optimized Profiles

Research on anchor text distribution reveals key patterns and actionable insights for SEO practitioners.
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Site architecture diagram showing a publisher home page linking down to news, topic, and evergreen hub pages, which link to individual articles, with articles linking back up to concentrate internal authority.

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

A case study showing the impact of changing a publisher homepage and the impact on SEO…
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Five layer ecommerce seo diagnostic ladder listing indexability, template and on page, site architecture, content depth and off site authority, each paired with the symptom it produces and the report that proves it.

My 2021 SEO Case Studies: Averaging 104% Up - Sam Underwood

A series of case studies that show the impact of technical SEO and content on e-commerce…
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Flow diagram of an seo split test for footer internal links: matched pages are divided into a control group left unchanged and a variant group with footer links added, organic traffic is measured over weeks, and a statistical model separates the link effect from seasonality to reach a verdict.

Adding Internal Links to Home Page Footer: SEO Split Testing Lessons from SearchPilot

A case study testing the impact of adding internal links to the footer of a website.
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Category page seo

Category Page SEO

Category Page SEO is the optimization of the listing pages that group related products, so they…
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