consulting

Why Medium Lost Half of its Visibility

Implementing rel=noopener for external links

Implementing rel=noopener for External Links

When a link opens in a new browsing context with target="_blank", the page it opens can,…
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Diagram of cloaking: a server checks the user-agent and ip, serves googlebot a clean keyword-rich page, serves humans a different page, and google detects the mismatch as a spam-policy violation.

Disallow Humans (Bad Cloaking)

A cloaking case study seeing if Google penalizes the website if it were intentionally decieved.
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Diagram separating what google documented about https as a ranking signal in 2014 from the security work that matters for other reasons, including certificate class, security headers, mixed content and redirect chain checks.

HTTPS and Security Impact on SEO Rankings

Research on HTTPS SEO impact reveals key patterns and actionable insights for SEO practitioners.
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Https

HTTPS

HTTPS is the secure version of the HTTP protocol, where the connection between browser and server…
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Why medium lost half of its visibility

Why Medium Lost Half of its Visibility

A case study which deconstructs why Medium lost SEO visibility
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Ssl certificate

SSL Certificate

An SSL certificate is a digital credential that enables HTTPS, encrypting the connection between a browser…
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