Tag Archives: Toxic Links
April 18, 2026
Negative SEO is the practice of using manipulative or harmful tactics against a competitor's site in an attempt to lower its search rankings.
June 18, 2025
A link farm is a group of websites that exist mainly to link to each other or to a target site, with the…
August 6, 2022
Link Scheme is Google's term for any link arrangement intended to manipulate rankings rather than reflect genuine editorial endorsement. Schemes violate Google'
April 13, 2022
The Disavow Tool is a feature in Google Search Console that lets a site owner ask Google to ignore specific backlinks when assessing…
May 16, 2019
A link audit is a systematic review of the backlinks pointing to a website, carried out to understand the quality, makeup, and risks…
June 1, 2018
Penguin is a Google algorithm update first launched in April 2012 that targeted manipulative link building and web spam, demoting sites that gamed…
Technical SEO consulting and GEO strategy for teams who need real implementation support. 20 years of enterprise experience across major media, technology, recruitment, and ecommerce brands, and a major enterprise brand. Case studies, research, and resources for search and AI visibility.