Technical Definition
A link audit analyzes your backlink profile to assess quality, identify risks, and find opportunities. Process: export all backlinks, evaluate for toxicity/spam, assess anchor text distribution, identify lost links worth recovering, benchmark against competitors. Conduct periodically or after ranking drops. May lead to disavow file creation.
Simple Explanation (ELI13)
A link audit is reviewing all the backlinks pointing to your site. You're looking for bad links that could hurt you, good links you've lost that you could try to get back, and overall patterns in your link profile. It's especially important if you've seen a sudden drop in rankings.
Related Terms
Link Profile, Toxic Links, Disavow Tool, Backlink Analysis
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