consulting

Why Medium Lost Half of its Visibility

Comparison diagram of pagination, infinite scroll, and load more, showing crawlability, user effort, and best use cases for each.

Pagination vs. Infinite Scroll vs. Load More [Key Differences]

Check out the detailed comparison of Pagination vs. Infinite Scroll vs. Load More. Also, Learn how…
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Comparison diagram of pure infinite scroll versus paginated infinite scroll, showing which pattern exposes crawlable urls to search engines.

Why did infinite scroll fail at Etsy? - danwin.com

My point is not that infinite scroll is stupid. It may be great on your website.…
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Mobile usability report

Mobile Usability Report

Mobile Usability Report was a Google Search Console report that flagged pages with problems affecting how…
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Core web vitals impact study: does page experience affect rankings?

Core Web Vitals Impact Study: Does Page Experience Affect Rankings?

Research on Core Web Vitals ranking impact finds correlation but limited direct causation, suggesting CWV functions…
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Why medium lost half of its visibility

Why Medium Lost Half of its Visibility

A case study which deconstructs why Medium lost SEO visibility
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Conversion rate optimization diagram showing a funnel from product view to purchase with the biggest drop off at checkout, next to an a b test comparing a control and a variant.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the practice of increasing the share of visitors who complete a…
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