Technical Definition
Keyword research is the process of discovering search terms your target audience uses. Involves: identifying seed keywords, using tools (Ahrefs, Semrush, Google Keyword Planner) to find related terms, analyzing search volume, keyword difficulty, and intent. Modern keyword research focuses on topics and intent rather than exact match keywords.
Simple Explanation (ELI13)
Keyword research is finding out what words people type into Google when looking for stuff related to your business. You use tools to see how many people search for different terms and how hard it would be to rank for them. The goal is finding keywords that get searches and aren't too competitive.
Related Terms
Search Volume, Keyword Difficulty, Search Intent, Long-Tail Keywords
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