consulting

How We Increased Traffic 110% By Reducing Content Cannibalization

Diagram of a proper H1 to H4 heading outline beside five practitioner notes on how Google treats heading hierarchy for SEO and accessibility.

Google Clarifies H1-H6 Headings For SEO

Google's Gary Illyes answered a question about heading elements (H1, H2, etc.) and the best way…
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Side by side comparison of the title tag and the H1 heading showing they serve different surfaces with shared keywords being optional.

Google: Should H1 & Title Tags Match?

Should your H1 and title tags be identical and does it matter? This is Google's guidance
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hreflang: the ultimate guide

hreflang: the ultimate guide

This guide discusses what hreflang is, what it is for and gives in-depth information on how…
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Conflicting Hreflang and Canonical

Conflicting Hreflang and Canonical

Don't confuse search engines with conflicting canonical and hreflang URLs. Learn how to update hreflang and…
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Diagram showing how search engines parse the rel and href of a canonical link and ignore extra HTML attributes.

How Extra HTML Attributes in Canonical Tags Impact Search Engines | Merj

TL;DR Our study, sparked by a content management system (CMS) migration anomaly discovered that certain attributes…
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Core Principles of JavaScript SEO

Core Principles of JavaScript SEO

The shift to JavaScript crawling is one of the more significant changes in technical SEO in…
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