Magento SEO Configuration

Diagram showing three URLs competing for one query on page two, consolidated with 301 redirects and a content merge into a single canonical hub that reaches position 4 and lifts organic traffic 110 percent.

How We Increased Traffic 110% By Reducing Content Cannibalization

A case study showing the impact of reducing and combing duplicate content.

Before and after site architecture diagram showing deep pages orphaned with no internal links, then connected through category hubs and contextual links, with organic traffic up 33 percent.

How an Overlooked SEO Tactic Delivered 33% Traffic Growth for IFTTT

A case study showing the impact of implementing internal link strategies for IFTTT.

Before and after grid diagram of content pruning, showing a bloated set of pages reduced to a few strong pages that are kept, illustrating the IBM case where close to 80 percent of the marketing footprint was removed in 9 months.

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off IBM.

A Twitter thread from Digital Director Bryan Casey discussing how IBM handed index bloat.

Diagram showing a phone product feed where a crawler stops at item three without paginated URLs, alongside three steps to keep infinite scroll crawlable: back each batch with a unique paginated URL, join batches with real anchor links and the History API, and make every item reachable without JavaScript.

Infinite scroll search-friendly recommendations

An example by John Mueller to show how to create SEO friendly infinite scroll

Diagram showing trailing slash and non trailing slash URLs collapsed by a 301 redirect into one indexable canonical URL, with Nginx and Apache rewrite rule examples.

Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?

A case study impacted of redirecting duplicate content caused by URLs with a non-trailing slash.

Diagram contrasting a flat three click site structure that is crawl friendly with a deep five click structure that buries the product page.

15 Site Architecture Tips for SEO [Master Guide]

A case study/guide on implementing website architecture tactics that can drive results.

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