Author Archives: Claude Vincent

Google Sheets for SEO Reporting

January 20, 2025

Automation represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As search algorithms evolve and user behavior changes, staying…

Privacy Changes Affecting SEO Tracking

By Claude Vincent

January 20, 2025

Analytics represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As search algorithms evolve and user behavior changes, staying…

Diagram of four levers to scale SEO operations, shown as columns for Process, People, Platform, and Prioritization, each listing tactics such as written SOPs, RACI ownership, log analysis, and impact scoring, under a banner reading from manual one off tasks to a documented system run by a team.

How to Scale SEO Operations

By Claude Vincent

January 20, 2025

Enterprise is an important aspect of modern SEO that requires careful attention and strategic implementation. As search engines continue to evolve, understanding the…

Annotated sitewide footer showing three useful link zones, utility links, priority hub links, and legal and social links, with a warning against stuffing the footer with keyword-rich city links.

Footer Link Strategy

By Claude Vincent

January 20, 2025

Internal Linking is an important aspect of modern SEO that requires careful attention and strategic implementation. As search engines continue to evolve, understanding…