Author Archives: Claude Vincent

Comparison and 'vs' Pages: Winning High-Intent Bottom-Funnel Searches

August 7, 2024

Build X-vs-Y and alternatives pages that capture decision-stage searchers and get cited by AI, without reading as biased fluff. A practical playbook.

JavaScript SEO Report 2024: Survey & Audit Data | Sitebulb

By Claude Vincent

August 6, 2024

The Sitebulb JavaScript SEO Report investigates prevalence of SEO issues caused by JavaScript, plus awareness & skill level of JavaScript auditing for...

Diagram of content decay: a clicks curve rising to a peak then sliding once decay begins, beside the Search Console diagnosis of three signatures, position slipping, impressions collapsing and CTR falling, each mapped to its own fix, plus the five causes to rule out cheapest first.

Content Decay: Identification and Prevention

By Claude Vincent

August 5, 2024

Content Updates represents a critical component of modern SEO strategy. As search engines continue to evolve and user expectations shift, understanding the nuances…

Diagram comparing explicit hreflang annotations with Google automatic language detection and the risk of omitting tags.

Google May Rely Less On Hreflang, Shift To Auto Language Detection

By Claude Vincent

August 5, 2024

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual website...