Author Archives: Claude Vincent

302 Redirect

302 Redirect

302 Redirect is an HTTP status code that tells browsers and search engines a URL has moved temporarily, so the original address should…
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Website structure hierarchy diagram showing home, category, and page levels with the goal of three clicks or fewer to any URL.

How to do Website Structure Optimization - Ultimate Guide

Detailed guide on website structure optimization: elimination of errors, general website structure optimization and targeted strengthening of pages.
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Five stage TAM funnel for SEO forecasting running from total addressable audience down to revenue, beside panels on why keyword volume models fail and what a blended model adds.

Forecasting SEO with Total Addressable Market (TAM)

This week’s newsletter is sponsored by the Digital PR agency Search Intelligence. See their case study linked at the end of the newsletter.…
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Diagram showing what the May 2024 Google search API documentation leak does and does not tell you, with claims sorted into corroborated, plausible but unproven, and over claimed tiers.

Unpacking Google's massive search documentation leak

This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
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