consulting

Author: Claude Vincent (2214 articles)

Funnel diagram showing how a large site narrows from one million generated urls down to the smaller set of quality indexed pages that actually rank.

Revisiting The SEO Importance of Quality Indexation For Large-Scale Sites: Hunting High Indexation a

A Quick Reintroduction To Quality Indexation:I’ve covered the importance of what I call “quality indexation” many…
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Diagram of an seo a/b split test: one template page set is randomised into a control bucket and a variant bucket, with a chart showing the variant actual line diverging from its forecast counterfactual after the change ships, and the shaded gap between them labelled as the measured effect.

SEO A/B Split-Testing: Any Result Is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how…
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Diagram comparing head, mid tail, long tail, and zero volume keywords by intent and conversion value.

Why it’s worth targeting keywords with no-to-low monthly search volume

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about…
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Category page seo

Category Page SEO

Category Page SEO is the optimization of the listing pages that group related products, so they…
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Cls at buzzfeed — part 3: dealing with the unpredictable

CLS at BuzzFeed: Part 3: Dealing with the unpredictable

A case study that breaks down how the Buzzfeed team improved its Core Web Vitals score.
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Diagram of a searchpilot split test that raised related article links from two to four per content hub page, showing a 16% uplift on donor pages, no detectable impact on recipient pages, and an 11% combined result at 90% confidence.

Increasing the number of related article links: SEO Split Testing Lessons from SearchPilot

A case study testing adding related articles links (donor pages, recipient pages, and combined).
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