Author Archives: Claude Vincent

The Knowledge Graph is Google's database of entities (people, places, organizations, things) and the verified relationships between them. Introduced in 2012, it

Long-tail keywords are longer, more specific search phrases that each attract relatively low search volume but together account for a large share of…

Search Everywhere Optimization is the practice of optimizing a brand's content for the many places people now search, not just Google. It recognizes…

Domain Authority (DA) is a third-party metric created by Moz that predicts how likely a website is to rank in search engine results.…