e-Commerce SEO Case Study: The short and long-term ranking impact of removing long and fluff e-commerce category descriptions.

Diagram of the four E-E-A-T pillars, Experience, Expertise, Authority and Trust, compounding into durable organic visibility for a health publisher.

Steal WebMD’s EAT SEO Playbook Worth $128M

A case study showing how WebMD used an E-A-T playbook to drive SEO traffic.

Diagram of keyword clustering by SERP overlap: each keyword fingerprinted by its top 10 ranking URLs, shared URL counts compared against a threshold, and two resulting clusters mapped to separate pages for commercial buying intent and informational repair intent.

Increase organic traffic exponentially using keyword clusters

A quick case study showing the value of using content clusters (using Keyword Insights).

Diagram of the William Russell insurance content marketing case study reported by SISTRIX: over 100 informational articles published in 18 months, a timeline from first rankings in December 2020 to passing Cigna on visibility in January 2022, and results of impressions rising from 1.37 million to 19.7 million and clicks from 22,000 to 699,000.

Content Marketing Case Study - William Russell Insurance - SISTRIX

A case study showing the value of investing in good blog content in the insurance market.

Diagram comparing a collapsed FAQ accordion a user sees with the full HTML DOM Googlebot indexes, showing the answer text stays in the markup.

Can Placing FAQ Content within a collapsible section Harm SEO?

A case study testing the impact of hiding below-the-fold FAQ content in collapsible tabs.

Search result mockup showing a focused challenger page ranking first for copied official text while the original authority site ranks lower.

I just outranked The White House for their own content.

An experiment to see if visible critical content can outperform hidden critical content.

Diagram of the SearchPilot SEO split test on product descriptions: the control page hides description text in a JavaScript tab below the fold, the variant moves that text above the fold in the HTML, and the measured result is a 14 percent uplift in organic sessions on desktop.

Does Adding Product Descriptions above the fold Improve SEO?

A case study testing the impact of moving product description content above the fold out of…

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