Case study: The true value of informational content for e-commerce SEO

Diagram of a content syndication model where one origin article is distributed to several publishers that each link or canonicalize back to the source.

How Stacker.com Earned 1M+ Organic Monthly Visits Through Content Syndication

A case study showing the impact of earning backlinks through syndicated content.

Comparison chart of unique versus templated content showing unique content suits flagship pages while templated content scales for large catalogs when data differs per page.

What's Better for SEO: Unique or Templated Content?

A case study to test the impact of swapping boiler plate content with unique optimised content.

Diagram of the SearchPilot split test on authorship content and E-A-T signals: iteration one added a prominent byline with author photo plus a detailed bio, iteration two reduced byline prominence, and both iterations produced no detectable impact on organic traffic.

Impact of authorship content on E-A-T signals

A case study showing the impact of adding authors and author profiles to articles.

Line chart showing organic traffic peaking after publishing, decaying over time, then recovering and rising after a page is re-optimized.

The ROI of Re-optimizing Content

A case study showing the benefits of reoptimizing old content.

Diagram showing third party API data injected client side may be missing from crawled HTML, while server side rendering makes the data indexed and useful.

Can You Improve Your SEO With API Data?

A case study testing pulling API data and injecting it onto the page using JavaScript.

Diagram showing how Google uses file name, alt text, caption and page topic to score an image for query relevancy in the cats versus dogs experiment.

Cats Vs Dogs - The Google Image Reading Experiment | Reboot Online

An experiment to test whether relevant images correlates to higher rankings.

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