Is Page Depth A Ranking Factor? | Botify

Your subdomain strategy could be seriously harming your SEO

A series of case studies that show the real-world danger of using subdomains.

Diagram of faceted navigation crawl control: URL explosion, crawl drain, control rules and selective indexing.

Unleash your faceted navigation

A case study showing how optimising facet navigation can help boost your SEO traffic

Three step diagram showing how a large site tests internal link changes by ranking pages by traffic, splitting them into control and variant buckets, and measuring the organic lift for statistical significance.

How Pinterest runs Traffic-based Interlinking experiments for SEO

Article that outlines the lessons learned from the Pinterest growth team internal link experiments

Diagram of six lesser known SEO levers including log file mining, internal link equity, entity consistency, and crawl efficiency.

Esoteric SEO Tips I Hope You Don't Already Know

A talk by Oliver Mason identifies SEO tricks to do some very edge-case SEO things.

Diagram comparing ecommerce pagination methods and how numbered links, load more, infinite scroll, and canonical choices affect crawling.

State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

A case study and analysis of pagination within the top 150 UK fashion retailers

Diagram of an SEO split test for internal linking, showing control and variant page groups and a cumulative sessions chart where the variant line rises above the no change forecast band.

SEO Split-Testing Lessons from SearchPilot: Increasing Internal Linking

A case study that shows the impact of adding cross-linking between lvl 2 and 3 category…

Load More

Get new blog posts by email: