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CTR (Click-Through Rate)

Engagement Rate

Engagement rate is GA4's way of measuring if visitors are actually interested in your site. A…
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Landing Page Report

Landing page reports show which pages people first arrive on. Filter for organic traffic to see…
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Conversion

A conversion is when a visitor does something you want them to do, like buying a…
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Multi-Channel Funnels

Multi-channel funnels show how different channels (organic, paid, social, etc.) work together to create conversions. Someone…
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CTR (Click-Through Rate)

CTR stands for Click-Through Rate. If your page appears in search results 100 times and gets…
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Assisted Conversions

Assisted conversions are sales or signups where a channel helped but wasn't the final click before…
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