Technical Definition
Google Analytics is Google's web analytics platform tracking website traffic and user behavior. GA4 is the current version, replacing Universal Analytics. Tracks: sessions, users, pageviews, conversions, traffic sources. Essential for SEO: measures organic traffic, landing page performance, and engagement. Integrates with Google Search Console for query data.
Simple Explanation (ELI13)
Google Analytics is a free tool that shows you who visits your website and what they do. You can see how many visitors come from Google search, which pages they visit, and whether they take actions like buying or signing up. GA4 is the newest version with different features than the old one.
Related Terms
GA4, Sessions, Organic Traffic, Conversions
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