Technical Definition
Rank tracking monitors keyword positions over time. Tools simulate searches and record rankings. Considerations: personalization affects real rankings, local results vary by location, SERP features change context. Track a representative keyword set, segment by branded vs. non-branded, and monitor trends rather than daily fluctuations.
Simple Explanation (ELI13)
Rank tracking means monitoring where your pages rank for target keywords over time. SEO tools can check your positions daily. Keep in mind that everyone sees slightly different results based on location and search history. Focus on trends over weeks and months rather than panicking over daily changes.
Related Terms
Keywords, Rankings, SEO Tools, Position
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