consulting

Free Shipping Threshold

Product structured data

Product Structured Data

Product Structured Data is the broad practice of describing products in machine-readable form so search engines,…
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Diagram of a free shipping threshold set just above an average order value of 42 dollars, with a sweet spot near 50 dollars and a cart progress nudge bar.

Free Shipping Threshold

Free Shipping Threshold is the minimum order value at which a store offers free shipping, such…
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Product feed

Product Feed

Product Feed is a structured file or data stream that lists a store's products and their…
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Shopping intent

Shopping Intent

Shopping Intent is the signal in a search query that the user is looking to buy…
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Conversion rate optimization diagram showing a funnel from product view to purchase with the biggest drop off at checkout, next to an a b test comparing a control and a variant.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the practice of increasing the share of visitors who complete a…
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Product page seo

Product Page SEO

Product Page SEO is the optimization of individual item pages so they rank for specific, long-tail…
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