Technical Definition
Entity SEO establishes your brand, people, and concepts as recognized entities in Google's Knowledge Graph. Tactics: Wikipedia presence, structured data, consistent information across the web, Google Business Profile, social profiles, authoritative mentions. Helps with knowledge panels, brand SERP control, and may benefit AI visibility.
Simple Explanation (ELI13)
Entity SEO is about making Google recognize your brand or yourself as a 'thing' in their Knowledge Graph, like how they know Apple is a company. This can get you a knowledge panel, help control what shows when people search your name, and may help with AI visibility since AI systems also understand entities.
Related Terms
Knowledge Graph, Knowledge Panel, Brand SEO, Structured Data
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